Drive Kit Plus Campaign
ChallengeDrive Kit Plus for the iPhone is an accessory for the Mercedes-Benz vehicles that allows drivers to safely stay connected to their digital lives. Mercedes-Benz needed a campaign that would educate the right consumers on the amazing features of Drive Kit Plus using various medias.
SolutionThe target audience for Drive Kit Plus are Millennials who are active in social media and would like to maintain that connection in their Mercedes. To reach these potential customers we created a campaign that is heavy in the digital world hitting Twitter, Facebook, Instagram, Vine, and Youtube which leads them to an informative web page on the MBUSA.com website and ultimately the dealership. In an effort to strengthen awareness and maximize the online marketing we added direct mailings and email marketing.
My Involvement: Creative Direction, Marketing Strategy Planning, Visual Design and Video Direction