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Gaming Product Packaging

Challenge

I was tasked with updating packages for product that were under-performing in the market.

Solution

Before starting I would research the market; who was my target consumer, what drives them to purchase one brand over another and who was the competition. From this I was able to create packaging that visually jumped off the shelf, standing out from the crowd and ultimately increased sales.

XBox Crossover Cable Package

~150,000/units

  • Approximate Sales from Previous Year

~2,400,000/units

  • Approximate Sales After New Package
XBox Crossover Cable Package

Next step, schedule a meeting.