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Mercedes-Benz Logo

GLK Accessories iBook

Challenge

Mercedes-Benz dealerships were searching for a better way to market their vehicle’s accessories either as an up-sale during a purchase or an add-on the customer discovers while at a service appointment.

Solution

We wanted to make learning about the GLK accessories more engaging than the usual flyer or brochure. Once we realized every Mercedes-Benz dealership has access to iPads it was only a matter of deciding which method would be best; app, ibook, pdf or website. The ibook, even with its limitations, became a great vehicle for interactives, videos and imagery to showcase the GLK accessories.

My Involvement: Creative Direction, Visual Design and Development

Features Table of Contents

Featured Accessories Table of Contents

This is an extension of the Table of Contents that gives the user quick access to featured accessories. Users can click on images to jump directly to the corresponding page.

Chapter Page with Image Gallery

Chapter Page with Image Gallery

Page Layout with Interactive

Page Layout with Interactive

This page has a simple interactive that allows the user to swap tire information and images by clicking on the thumbnails.

Interactive Page

Interactive Page

Clickable thumbnails give the user more information and larger imagery for the appearance accessories on this page.

Simple Page Layout

Simple Page Layout

Images on this page are clickable to reveal animations and additional information.

Additional Pages

Simple Page Layout with Video
Simple Page Layout
Popover Layout
Interactive Page

Next step, schedule a meeting.