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Drive Kit Plus Campaign

Challenge

Drive Kit Plus for the iPhone is an accessory for the Mercedes-Benz vehicles that allows drivers to safely stay connected to their digital lives. Mercedes-Benz needed a campaign that would educate the right consumers on the amazing features of Drive Kit Plus using various medias.

Solution

The target audience for Drive Kit Plus are Millennials who are active in social media and would like to maintain that connection in their Mercedes. To reach these potential customers we created a campaign that is heavy in the digital world hitting Twitter, Facebook, Instagram, Vine, and Youtube which leads them to an informative web page on the MBUSA.com website and ultimately the dealership. In an effort to strengthen awareness and maximize the online marketing we added direct mailings and email marketing.

My Involvement: Creative Direction, Marketing Strategy Planning, Visual Design and Video Direction

Internet Commercial

On MBUSA.com

On MBUSA.com

Overview Page

Drive Kit Plus - Overview Page

Features Page

Drive Kit Plus - Features Page

Social

Media

Places

Email

Email

Email Blast

Drive Kit Plus Email

Social Media

Drive Kit Plus - Facebook

Print

Print

Next step, schedule a meeting.